Salman Khan Plans Live Concert to Promote Ready

Salman Khan will take center stage at the 'Ready Live Mad Concert' on June 2, in Mumbai to plug his upcoming film Ready, a day before its release, it was announced at a presser on May 20.

Salman not only takes a lot of interest in the production of his films, he appears to have mastered the art of promoting them like no one else.

First, Salman, 45, helped create a strong buzz about Ready by leveraging his success in Dabangg. Next, the release of the film's catchy music heightened the buzz. Now, with the concert, Salman wants to ratchet up the hype to a fever pitch ensuring a huge box-office opening for the film.

At the presser, Salman looked chilled in a Being Human purple tee, dark blue jeans, his signature glossy dress shoes, and a Being Human watch. We loved his neat cropped hair and clean shaven look.

Rock band Trip Recipe and DJs Shibani Kashyap and Ramji Gulati will keep the audience entertained.

Composer Pritam, singer Tulsi Kumar and Neeraj Sridhar will give company to Salman on stage.

In a statement to the press, Salman said:

"It feels great when you have mass adulation. That is what keeps us actors alive. On stage, you sense this love and affection instantaneously. As an entertainer, I thoroughly enjoy the experience and want everyone to enjoy the same as well. I am looking forward to the concert," said Salman at the presser.

Asin, the leading lady in the film, was a no show at the presser, but will be part of the concert.

The three-hour long concert will start at 6 pm at the Tulip Star Hotel, Juhu. It will be attended by 10,000 fans, picked through contests being held at Planet M and Provogue outlets around the city.

The concert will be co-hosted by T-Series, 3rd Rock Entertainment, Provogue India and Agni Jewels. (3rd Rock Entertainment had hosted Abhishek Bachchan's Dum Maro Dum concert last month.)

The event will also feature a fashion extravaganza with 40 models strutting their stuff.