Canadian heartthrob Justin Bieber has launched a brand new scent for women called "Someday," as if winning several Billboard awards wasn't enough!
The ad features a floating Justin Bieber carrying away a willowy blond (played by Bree Hemingway), kissing her neck and lightly touching a strand of her hair after she opens a bottle of "Someday" and applies some on herself. So if dreaming of him while listening to his album isn't enough, one can get his signature scent and complete the experience.
Bieber told host Ryan Seacrest, "I'm looking for a fragrance that I'm gonna like on a woman, a nice spring, light kind of smell that's appealing, and makes me wanna chase the girl I smell."
The perfume ad's slogan is "Never let go with the new fragrance for her that gives back." So basically, using this fragrance is your chance to hold on to this dreamlike, angel-faced pop star. Never let go just happens to be the name of his new album. Not only that, one hundred percent of the proceeds go to charity so you can feel good about wearing it. The floral bottle even comes with a jeweled charm, so you can literally have a piece of "Someday" with you.
If this is Bieber's attempt at expanding his fan following, he just may have something. With a 1.7 ounce bottle of the Eau de Parfum priced at $45.00, it's not a cheap experience, but you can't put a price on love, right?
The fragrance will be available in stores starting June 20th.