Dharmendra, Sunny Deol and Bobby Deol have jointly launched a Facebook page and YouTube channel - both simply titled 'the deols' - to reach out to their considerable fan base, buoyed by the success of their recent film Yamla Pagla Deewana
Their new endeavor embraces social media and has the strapping of a contemporary day digital media campaign, but it's not what you could call a media blitz. It's just old fashioned, warm hearted, reaching out to fans. Just plain talk, straight from the heart. Not intended to impress you, but just reach out to you.
If there is a wow factor in their campaign it is – Hey, these guys are real!
You might find the Deol's rooting in tradition heartwarming, but remember it comes as a package. In traditional social interaction some aspects of life are off limits.
As Dharmendra says in his endearing inaugural video post, there is a line that we must not transgress from either side.